To uplift the respect for seafarers by considering their well being and of their families, the first time and all the time, towards a better life even after sea service.
To become one of the excellent shipping companies in the country by:
- Producing outstanding seafarers through continuous training and development;
- Producing competent officials to manage and supervise our well-regarded principal vessels;
- Facilitating the career growth of our seafarers to attain higher ranks at the most suitable time; and
- Providing every necessary assistance to our valued seafarers and their families.